IKEA: Line / Очередь

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Released:	April 2007
Advertiser:	IKEA SWEDEN
Brand name:	Товары для дома IKEA
Agency:	Instinct
Country:	Russia
Category:	Home appliances & furnishings
Awards:	Moscow Festival 2007 Bronze IDEA 2008 IDEA 2008 TV Bronze
Tags:	tv-spot Work News Наблюдения AdMe.ru Favourite Award show winner Russian nominees to Cannes Lions 2008 Creative review Empressive IKEA ads Empressive collection of IKEA ads

Credits:

Advertising Agency: INSTINCT , Moscow, RUSSIA
Creative Director: Yaroslav Orlov/Roman Firainer
Copywriter: Daniil Ostrovski
Art Director: Igor Ivanov
Agency Producer: Roman Jirnikh
Account Supervisor: Tatiana Rudakova
Advertiser's Supervisor: Polina Pashkevich
Production Company: BAZELEVS PRODUCTION , Moscow, RUSSIA
Director: Joachim Bach
Producer: Irina Pavlova
Lighting Cameraman: Pavel Edelman
Editor: Nikolai Bulygin
Post Production: Bazelevs
Date Of 1st Transmission: 20/03/2007
Advertising Agency: INSTINCT , Moscow, RUSSIA

Synopsis
We are responsible for those we tamed. Bullshit, this is complete bullshit! Of course, we tamed the sheep. Every night they used to come to our bedrooms and we counted them to fall asleep. But now that we have IKEA mattresses we don’t need them any more. And, you know, I don’t care at all what is going to happen with jobless sheep. The main thing that with IKEA mattresses I fall asleep immediately and sleep well.