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Ads Archive / TV, Cinema, Viral, Online ads

Coloseum Pizza & Pasta: Pizza Coloseum

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Released:	March 2008
Agency:	MARK/BBDO
Country:	Czech Republic
Category:	Fast food outlets & restaurants
Awards:	Golden Hammer 2008 Best Use of Media Diploma
Tags:	Award show winner Creative review Catching pizza delivery adverts

Credits:

Agency: Mark BBDO

Country: Czech Republic

Entry title: Pizza Coloseum

Product/Service: Food

Brand name: Coloseum Pizza & Pasta/ Coloseum Restaurants

Advertiser: MARK BBDO

Account director: Alena Pelcova

Media Planner: Henri de la Barre

Creative director: Martin Charvat

Art Director: Andrej Stuk

Copywriter: Jenda Holecek

Photographer: Director: Martin Douba, Andrej Stuk

Production company: Mimofilm/ Agency producer: Jirka Mika

Creative idea: The CR has just 10 milion people and pizzerias are only in a few big cities.It doesnt make sense to advertise on TV or in nationwide print. We found another way to promote the quality of Coloseums pizzas.Where are people who like to go to pizza restaurants ?In pizza restaurants, of course. We send a delivery guy from Pizza Coloseum to other pizza places. He shouted Who ordered pizza from Pizza Coloseum?