| View online or Subscribe now | |
| Released: | September 2008 |
| Agency: | GREY LONDON |
| Country: | United Kingdom |
| Category: |
Savoury foods |
One-time punk pin-up and sometime anarchist John Lydon has mellowed further into middle age by starring in a £5m TV campaign for Country Life butter.
The campaign marks the first time the 52-year-old has appeared in a TV commercial.
"People know I only do things that I want to or that I believe in and I have to do it my way," said Lydon on deciding to appear in the TV ad.
"I've never done anything like this before and never thought I would, but this CountryLife ad was made for me and I couldn't resist the opportunity."