| Examples: Latvia, PHD Latvia/Fuse |
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Galerija Centrs: Show yourself
Stills from video click to enlarge
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| Released: | July 2008 |
| Agency: | PHD Latvia/Fuse  |
| Country: | Latvia |
| Category: |
Retail stores & rental companies
|
| Awards: |
Golden Hammer 2008 Best Use of Media Diploma
|
| Tags: |
Award show winner
|
Credits:
Agency: PHD Latvia/Fuse
Country: Latvia
Entry title: Show yourself
Product/Service: Retail
Brand name: Galerija Centrs
Advertiser: Galerija Centrs
Account director: Zane Strautmane
Creative director: Gatis Murnieks
Art Director: Gatis Murnieks
Copywriter: Gatis Murnieks
Photographer: Gatis Murnieks
Illustrator: Juris Circenis
Production company: FUSE
Creative idea: One of the largest shopping centres in Latvia wanted to make an interactive competition inside the mall to attract more teenagers. We placed two web cameras inside the branded panoramic lift of the centre and put up a website so that everyone could watch the broadcasts live at www.showyourself.lv. We made a contest for the participants and later attracted massive media attention by having a spoof robbery inside the lift.