13TH STREET: Sunday Roast

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Released:	November 2007
Advertiser:	13TH STREET
Agency:	JUNG VON MATT
Country:	Germany
Category:	Publications & media
Awards:	Epica Awards 2007 Epica 2007 Film Gold The Cresta Awards 2008 TV/Cinema/Digital Winner NYF 2009 Design Silver
Tags:	Award show winner Creative review

Credits:

Context

A good thriller never gives too much away, as it creates suspense by bringing the viewers anticipation and imagination into play.

Philosophy/Solution

Our 3 spots for the Action & Suspense Channel 13th Street aim at achieving exactly this. By telling only the beginning and the end of seemingly harmless stories, their dark and thrilling plots don't reveal themselves, until both ends od these stories are put into context in the viewer's mind.

Copy/Transcript

The most dangerous address on TV
There is no doubt, 13TH STREET - The action and suspense channel, is the most dangerous address on TV. Danger is creeping behind every corner. Nothing is what it seems to be... 13TH STREET offers thrills and excitement that goes under your skin, for all action, mystery, horror and thriller fans.
Thrilling movies, exciting TV series and unusual short films take care of the thrill on screen and adrenalin in your blood

Title "It's only in your head"
Agency Jung von Matt / Spree
City Berlin
Advertiser 13ème Rue
Brand Name 13th Street
Business Sector TV/Radio Programs & Stations
Country of Production Germany
Language English
Type Television & Cinema
Length 75 seconds
Awards Epica, 2007 (Gold) for Media & Entertainment / Media