13th Street Tv Channel: "LAST CALL" TV Commercial by Jung Von Matt

Type of Entry: Other Film Content
Category: Interactive Film
Title: LAST CALL
Advertiser/Client: NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND
Product/Service: 13TH STREET HORROR CHANNEL
Entrant Company: JUNG von MATT Hamburg, GERMANY
Advertising Agency: JUNG von MATT Hamburg, GERMANY
Executive Creative Director: Mathias Stiller/Wolfgang Schneider
Creative Director: Andreas Henke/Peter Gocht/Christian Kroll
Copywriter: Peter Gocht/Andreas Henke
Agency Producer: Julia Cramer
Account Supervisor: Franzis Heusel/Helen Seiffe/Ruben Donath
Production Company: FILM DELUXE Berlin, GERMANY
Director: Chistian Mielmann
Producer: Glenn Bernstein/Katharina Strauss/Stephan Pauly, Film Deluxe; Simone Legner/Tim Tibor, Nhb
Sound Studio: Sound Mixing: NHB Studios, Berlin
Sound Design/Arrangement: Julian Holzapfel/Takis Christos Sariannidis/Michael Tibes
Art Director: Daniel Leverenz/Marius Bell
Lighting: Carlo Jelavic
Other Credits: Technical Realization: Powerflasher; Alexandra Ion/Constanze Leinweber, Powerflasher; Juergen Day/Andreas Fritz/Martin Prangenberg
Brief Explanation:
To attract a new audience for the 13TH STREET channel, we decided to create a new experience with a modern state-of-the-art take on the horror genre.
In a movie theatre, people would text their phone numbers to a database. A random audience member would have their phone contacted, and their responses to the conversation guided the action on the big screen (they were the only ones who could hear the conversation). Different audience members would give different answers in different situations, so there were many different ways the film could play out.