Description / Synopsis
A group of people sitting at a table in a restaurant. One is loudly argueing about women who shouldn't work, a good war would be necessary, sex is what they ask for... At the end we see that this man is a disabled person
Context
Make disabled people look like not disabled ones
Philosophy/Solution
Show them talking and thinking like us
Results
Conclusion: disabled people are men and women like everybody else
Title "Asshole"
Agency Leo Burnett Brussels
City Bruxelles
Production Company: CCCP.Com
Advertiser ANLH/ABMM
Brand Name ANLH/ABMM
Product Name 2003 Year of the Handicapped
Business Sector Disease Awareness, Support Groups & Associations
Date of First Publication 12/19/2003
Country of Production Belgium
Language French
Type Television & Cinema
Length 45 seconds
Tagline 2003, Year of The Disabled People.
Creative Director André Rysman
Art Director Marie Laure Cliquennois
Copywriter Gregory Ginterdaele
Director Brecht van Hoenacker
Producer Arielle Sleutel
Cameraman Ruben Impens
Account Executive Aurelie Dupont
Agency Producer Monique Sampermans
Advertiser's Supervisor Cleo Angelo, Jean Marie Huet
The TV Commercial titled ASSHOLE was done by Leo Burnett Brussels advertising agency for product: 2003 Year of the Handicapped (brand: Anlh/abmm) in Belgium. It was released in the Nov 2003.
TV & Cinema