| Examples: 7UP, Argentina, BBDO ARGENTINA |
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7UP: Que Bueno Vivir Como Esta Gente
Stills from video click to enlarge
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| Released: | February 2008 |
| Advertiser: | 7UP  |
| Agency: | BBDO ARGENTINA |
| Country: | Argentina |
| Category: |
Non-alcoholic drinks
|
Credits:
The singer tells a story about people that live their life happily, without troubles. The girl we see dancing, traded her boyfriend a marriage proposal for a week out in Fortaleza, Brasil; the grandfather we see dancing proposed himself to a girl 60 years younger and the guy with his friends celebrating; well...he just chose his friends over his girlfriend.
Aimed at a teenage audience, the folks in BBDO say the 7Up theme song is bound to become Advertising's Musical Hit of Summer 2008.
7UP: Que Bueno Vivir Como Esta Gente
Client: 7UPAgency: BBDO, Argentina
General Creative Director: Rodrigo Grau,
Ramiro Rodriguez Cohen
Art Director: Gustavo Chiocconi
Copywriter: Luciano Bellelli
Production Company: Blue
Director: Pucho Mentasti
Editor: Carla Musicansky
VFX: Che Revolutionpost
Sound: CCCI
Musical Artist: Jamon del Mar