A-CLASS: FOLLOW YOUR OWN STAR

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Released:	June 2004
Advertiser:	MERCEDES-BENZ
Brand name:	A-CLASS
Agency:	SPRINGER & JACOBY WERBUNG
Category:	$10 million - $50 million U.S.
Tags:	Integrated campaigns

Credits:

Company: Springer & Jacoby Werbung
Creative Director: Toygar Bazarkaya
Creative Director: Stefan Meske
TVC Agency Producer: Oliver Bison
Managing Director: Andreas Trautmann
Company: Schmidt und Kaiser Kommunikationsberatung
Project Director: Frank Schmidt
Project Coordination Manager: Nadine Baier
Event Coordination Manager "Star Tour": Burkhardt Holze
Communication and Music Director: Karsten Bentlage
Company: Scholz & Volkmer
Project Manager, Conception: Rainer Eidemüller
Senior Art Director, Conception: Katja Rickert
Flash Programming, Conception: Peter Reichard
Copy, Conception: Andreas Henke
Company: Mercedes-Benz
Marketing Manager: J. Justus Schneider
Advertising Manager: Lothar Korn
Project Manager Introduction A-Class: Tanja Roth