A Mild: Go Ahead

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Released:	October 2009
Advertiser:	HM Sampoerna Tbk
Brand name:	A Mild cigarette
Agency:	BATES 141 Jakarta
Country:	Indonesia
Category:	Personal effects - including perfumes, tobacco & luxury items

Credits:

Go Ahead is a new campaign from A Mild, a leading LTN cigarette brand in Indonesia. Rather than preaching to Gen Y, the brand decided to empower the audience instead. In this particular spot, Bates 141 Jakarta encourage the audience to follow their heart and go ahead do whatever they want to do.

Client: HM Sampoerna Tbk
Agency: Bates 141 Jakarta
Production Company: Lynx Film - Robbers Dog
Director(s): Adam Stevens
Creatives: Songzu, Singapore (Music + Sound Production)
Hendra Lesmono, Sonal Dabral (Executive Creative Director)
Iyan Susanto, Darrick Subrata (Copywriter)
Andreas Junus, Irawandhani Kamarga, Daniel Sunaryo (Art Director)
Keumala Dewi (Agency Producer)
Rob O'Hare, Mark Foster (Producer)
Country: Indonesia