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| Released: | July 2008 |
| Advertiser: | Оболонь |
| Agency: | SAKHALTUEV PRODUCTION |
| Country: | Ukraine |
| Tags: |
Creative review Ukraine nominees to Cannes Lions 2008 |
CSD Zhivchik produced by JSC Obolon is a leader of Ukrainian non-alcoholic drink market. Target audience of brand is children above 11 years and their parents. We created 12 short-length animated films about Zhivchik’s corporate heroes – Apple, Pear and Lemon, who are the same age of our target audience. Zhivchik and his friends are fun and always get fascinating adventures. What actually children like to do.