adidas: Adebayor - Snake

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Released:	November 2008
Advertiser:	ADIDAS
Agency:	180 AMSTERDAM
Country:	Netherlands
Category:	Clothing & footwear
Tags:	Viral Celebrity marketing

Credits:

Football's Emanuel Adebayor takes centre stage in the arcade classic 'Snake', in a new film for adidas. Sitting in a changing room, he clicks on the studs of his boot as if they're buttons on a PlayStation games controller. Meanwhile, on screen, he runs around the pitch collecting 'computer graphics' stars. With every star he picks up, another computerized Adebayor is added behind him, eventually making a very long row of Adebayors, like a Snake. Finally, achieving a 'High Score' he dances in his trademark Adebayor rhythm. The idea is to show in an innovative way, how F50 TUNiT boots are modified for different styles of play. The film celebrates Adebayor's flamboyance on the pitch and his much publicized love of video games in one very zany film.

adidas ‘football films’
Launch Date: 24 November 2008
Client: adidas International
Justin Acuff adidas Digital Marketing - Sports Performance Creative Credits

Agency: 180Amsterdam (180\TBWA)
Creative Director: Sean Thompson
Creative Director: Martin Cedergren
Producer: Joe Togneri
Business Affairs Manager: Chris Barrand, Pamela Villaflores
Production Company: Candela / Dab Hand Media
Director: Sean Thompson
Producer: Greg Jordan
DP: Theo Garland
Executive producer: Vanessa Merino
U Turn Content Productions: Editing
Editor: Martin Engh
Producer: Eline Bakker
Executive producer: Claire Finn
Assistant editor: Lee Ifans
Music/ sound design: Marius Mudman Rypdal
Media agency: Isobar / VML

Shoot location:
“Clay Pigeon” Liverpool Football Training Ground, UK
“Target Practice” Chelsea Football Training Grounds, UK
“Magic Boot” Real Madrid Training Grounds, Spain
“Snake” Barnett FC, UK