| Examples: ADIDAS, New Zealand, WHYBIN TBWA |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
-
ADIDAS BASKETBALL APPAREL: The Detailed Mechanics of a Commander – Dwight Howard
-
ADIDAS BASKETBALL APPAREL: The Inner Workings of A Creator – Derrick Rose
Radio
More similar items →
Ads Archive / TV, Cinema, Viral, Online ads
Adidas running apparel: AdiBOOST
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | January 2008 |
| Advertiser: | ADIDAS  |
| Agency: | WHYBIN TBWA |
| Country: | New Zealand |
| Category: |
Clothing & footwear
|
| Tags: |
Guerilla
Work
ambient
Ambient media
|
Credits:
The 2007 adidas Auckland Marathon had 11,000 runners determined to reach their impossible. With the finish line 42 kilometres away, they needed more motivation. At the 17 km mark, they got 50 knots of it from a custom built, hurricane fan created by TBWA Whybin Auckland. Exhausted runners opted in to the adiBOOST lane and were pushed from behind by a massive blast of air. Giving them a much-needed second wind to power them through to the finish line.
Product : adidas running apparelAgency : TBWA\Whybin Auckland
Executive Creative Director: Andy Blood
Art Director: Karen Maurice-O'Leary
Copywriter: Verity Butt
Country : New Zealand