ADIDAS: Arjen Robben - Magic Boot

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Released:	November 2008
Advertiser:	ADIDAS
Agency:	180 AMSTERDAM
Country:	Netherlands
Category:	Clothing & footwear
Tags:	Viral Celebrity marketing

Credits:

Real Madrid star Arjen Robben reveals some of the secrets of his magic footwork in a new film for adidas. Sitting in the Real Madrid changing room, using nothing but the power of mind-control, Robben commands all the parts of an F50 TUNiT boot from the team's boot room. Without aid of visible support, the uppers join with the chassis and the studs are screwed in by the stud key. He picks up the finished boot and finally with a raised eyebrow, he stops the stud key spinning on the floor. The film is designed to show, in an entertaining way, how easy it is to modify F50 TUNiT boots before a game. Of course, the rest of us mere mortals have to use the power of our fingers instead of our minds to tune our boots.

adidas ‘football films’
Launch Date: 24 November 2008
Client: adidas International
Justin Acuff adidas Digital Marketing - Sports Performance Creative Credits

Agency: 180Amsterdam (180\TBWA)
Creative Director: Sean Thompson
Creative Director: Martin Cedergren
Producer: Joe Togneri
Business Affairs Manager: Chris Barrand, Pamela Villaflores
Production Company: Candela / Dab Hand Media
Director: Sean Thompson
Producer: Greg Jordan
DP: Theo Garland
Executive producer: Vanessa Merino
U Turn Content Productions: Editing
Editor: Martin Engh
Producer: Eline Bakker
Executive producer: Claire Finn
Assistant editor: Lee Ifans
Music/ sound design: Marius Mudman Rypdal
Media agency: Isobar / VML

Shoot location:
“Clay Pigeon” Liverpool Football Training Ground, UK
“Target Practice” Chelsea Football Training Grounds, UK
“Magic Boot” Real Madrid Training Grounds, Spain
“Snake” Barnett FC, UK