adidas: Ballack - Target Practice

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Released:	November 2008
Advertiser:	ADIDAS
Agency:	180 AMSTERDAM
Country:	Netherlands
Category:	Clothing & footwear
Tags:	Viral Celebrity marketing

Credits:

Michael Ballack has a spot of target practice, trying out his new Predator boots. He takes aim at a hoop, which is held up by a trainer at Chelsea's Cobham training ground. However, instead of getting the ball through the hoop, he smacks it right into the trainer's family jewels - which is precisely where he was aiming it. The trainer is adidas client Mark Whitehead, who, unsuspectingly ends up taking one for the team. You've got balls Mark (in certain respects).

adidas ‘football films’
Launch Date: 24 November 2008
Client: adidas International
Justin Acuff adidas Digital Marketing - Sports Performance Creative Credits

Agency: 180Amsterdam (180\TBWA)
Creative Director: Sean Thompson
Creative Director: Martin Cedergren
Producer: Joe Togneri
Business Affairs Manager: Chris Barrand, Pamela Villaflores
Production Company: Candela / Dab Hand Media
Director: Sean Thompson
Producer: Greg Jordan
DP: Theo Garland
Executive producer: Vanessa Merino
U Turn Content Productions: Editing
Editor: Martin Engh
Producer: Eline Bakker
Executive producer: Claire Finn
Assistant editor: Lee Ifans
Music/ sound design: Marius Mudman Rypdal
Media agency: Isobar / VML

Shoot location:
“Clay Pigeon” Liverpool Football Training Ground, UK
“Target Practice” Chelsea Football Training Grounds, UK
“Magic Boot” Real Madrid Training Grounds, Spain
“Snake” Barnett FC, UK