ADIDAS BASKETBALL: ORLANDO

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Released:	June 2009
Advertiser:	ADIDAS
Brand name:	ADIDAS BASKETBALL SHOES
Agency:	180LA
Country:	USA
Category:	Clothing & footwear
Awards:	Cannes Lions 2009 Film Silver
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Other Film Content
Category: Internet Film
Title: ORLANDO
Advertiser/Client: ADIDAS BASKETBALL
Product/Service: BASKETBALL SHOES
Entrant Company: 180LA Santa Monica, USA
Advertising Agency: 180LA (180\TBWA) Santa Monica, USA
Creative Credits
Executive Creative Director: William Gelner
Copywriter: Amir Farhang
Agency Producer: Colleen Wellman
Planner: Brit Browning
Account Manager: Kirk Johnson
Account Supervisor: Chad Bettor
Production Company: SMUGGLER Hollywood, USA
Director: Henry Alex Rubbin
Producer: Brian Carmody/Patrick Milling Smith
Editor: David Brodie, Rock Paper Scissors
Music: Artist/Title: Andrew Feltenstein, Beacon Street
Art Director: Andy Nordfors
Details
Brief Explanation:
In the basketball category, adidas is a distant number two. Our brief was to close that gap by creating an idea that brings 14-24 year-old basketball fans closer to the brand by leveraging our assets (players) and our exclusive sponsorship as the official athletic apparel provider of the NBA. We brought together the NBA's best to take the next generation of Ballers inside the inner workings of the top level of basketball. Inside, they learned how to live, train and play together on basketball's ultimate stage.