adidas: Gerrard - Clay Pigeon Shoot

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Released:	November 2008
Advertiser:	ADIDAS
Agency:	180 AMSTERDAM
Country:	Netherlands
Category:	Clothing & footwear
Tags:	Viral Celebrity marketing

Credits:

Steven Gerrard and Xavi Alonso had a go at kicking a few balls at some clay pigeons at Liverpool's training ground, which isn't an easy thing armed with just a football. Alonso launched a clay pigeon from a machine they'd wheeled out on the pitch and Gerrard smacked a ball nearly hitting it. He had another go and, second attempt, he hit it breaking the clay in the sky. Manager Rafa Benitez, watching from his office looked pretty impressed at Gerrard's feat, as were Liverpool training staff standing behind the camera.

adidas ‘football films’
Launch Date: 24 November 2008
Client: adidas International
Justin Acuff adidas Digital Marketing - Sports Performance Creative Credits

Agency: 180Amsterdam (180\TBWA)
Creative Director: Sean Thompson
Creative Director: Martin Cedergren
Producer: Joe Togneri
Business Affairs Manager: Chris Barrand, Pamela Villaflores
Production Company: Candela / Dab Hand Media
Director: Sean Thompson
Producer: Greg Jordan
DP: Theo Garland
Executive producer: Vanessa Merino
U Turn Content Productions: Editing
Editor: Martin Engh
Producer: Eline Bakker
Executive producer: Claire Finn
Assistant editor: Lee Ifans
Music/ sound design: Marius Mudman Rypdal
Media agency: Isobar / VML

Shoot location:
“Clay Pigeon” Liverpool Football Training Ground, UK
“Target Practice” Chelsea Football Training Grounds, UK
“Magic Boot” Real Madrid Training Grounds, Spain
“Snake” Barnett FC, UK