adidas Originals: Break Up Service

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Released:	December 2008
Advertiser:	ADIDAS
Brand name:	Adidas Originals
Agency:	TBWA, London
Country:	United Kingdom
Category:	Clothing & footwear
Awards:	Cannes Lions 2009 Film Silver Clio Awards 2009 TV Bronze
Tags:	tv-spot Creativity Creative review Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Clothing, Footwear & Accessories
Title: BREAK-UP SERVICE
Advertiser/Client: ADIDAS
Product/Service: SAFETY COLLECTION
Entrant Company: TBWA\LONDON, UNITED KINGDOM
Advertising Agency: TBWA\LONDON, UNITED KINGDOM
Creative Credits
Creative Director: Al Young
Copywriter: Mat Fox/Mark Nicholson
Agency Producer: Tamara Kennon
Account Supervisor: Troy Parkinson
Production Company: BLINK London, UNITED KINGDOM
2nd Production Company: TAIYO KIKAKU Tokyo, JAPAN
Director: Kosai Sekine
Producer: Jeremy Smith/Satoshi Takahashi/Andrew Thomas
Editor: Norihiko Maeda
Art Director: Mat Fox/Mark Nicholson
Post Production: The Mill, London
Other Credits: Production Manager: Takao Inoue/Hideki Okawa/Yuya Nakamura/Shuhei Hosokawa/Yoshinari Hama
Details
Brief Explanation:
The concept is to introduce Adidas Originals Safety Wear, inspired by types of safety wear in Japan, we follow a Japanese man, Akira, who runs a unique “SPLIT UP SERVICE” uses “Safety Wear” as a uniform protecting him from danger, and filmed in like a fake documentary style, ‘mockumentary’. The target audience: those who wear sports wear for their fashion everyday.