Advertised brand: AIDES
Advert title: Guns
Headline and copy text (in English):
Advertising Agency: TBWA\PARIS, Boulogne Billancourt, France
Executive Creative Director : Eric Holden, Rémi Noël
Art Director: Sébastien Skrzypczak
Copywriter: Stéphane Kaczorowski
Agency Producer: Guillaume Faurel / Maxime Boiron (head of TV)
Account Supervisor: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Producer: Julien Rigoulot @ COSA
Director: Jules & Joseph
D.O.P: Erwan Elies
Editor: Camille Delamarre @ OTRA
Editing Company: OTRA
Sound Production: ELSE
Sound Design/Arrangement: \Else, Benoit Dunaigre, Fabrice Pouvreau
Music: Tick Of The Clock « Chromatics »
Post Production: OTRA
Short rationale (optional):
AIDES would like to remind everybody the importance of AIDS testings.
In this film, the hand of each character appears in the shape of a gun. Indeed, we all have a weapon to make Aids disappear. Only a drop of blood from the fingertip and 30 minutes are needed to have an AIDS testing.
If each of us has this easy and quick testing, AIDS will disappear.
The TV Commercial titled Aides Guns was done by Tbwa\paris advertising agency for product: Aides Awareness (brand: Aides) in France. It was released in the Jun 2012.