Aides Awareness: "Aides Guns" TV Commercial by Tbwa\paris

Advertised brand: AIDES
Advert title: Guns
Headline and copy text (in English):
Advertising Agency: TBWA\PARIS, Boulogne Billancourt, France

Executive Creative Director : Eric Holden, Rémi Noël
Art Director: Sébastien Skrzypczak
Copywriter: Stéphane Kaczorowski
Additional credits:
Agency Producer: Guillaume Faurel / Maxime Boiron (head of TV)
Account Supervisor: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Production: COSA
Producer: Julien Rigoulot @ COSA
Director: Jules & Joseph
D.O.P: Erwan Elies
Editor: Camille Delamarre @ OTRA
Editing Company: OTRA
Sound Production: ELSE
Sound Design/Arrangement: \Else, Benoit Dunaigre, Fabrice Pouvreau
Music: Tick Of The Clock « Chromatics »
Post Production: OTRA
Short rationale (optional):
AIDES would like to remind everybody the importance of AIDS testings.
In this film, the hand of each character appears in the shape of a gun. Indeed, we all have a weapon to make Aids disappear. Only a drop of blood from the fingertip and 30 minutes are needed to have an AIDS testing.
If each of us has this easy and quick testing, AIDS will disappear.