Air France: Boarding

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Released:	March 2006
Advertiser:	AIR FRANCE
Agency:	BETC EURO RSCG
Country:	France
Category:	Transport, travel & tourism
Awards:	NY Awards 2007 NY Awards 2007 Bronze

Credits:

Context
Once more, Air France has to surprise and renew its advertising writing. Moreover other actors of the aerian sector have lately renewed their campaigns. No more planes and cabins, from now on, mosts of aerian companies advertisings represent the client.

Philosophy/Solution
Air France decided to express a new and more involved promise for the business flyer, a well-being promise... even a 'better-being'promise. Making the sky the best place on earth is taking care of each passenger.
Two complementary advertisings (serenity and tonic universe) to express every facets of well-being according to Air France.
Title "Boarding"
Original Title "Embarquement (anglais)"
Agency BETC Euro RSCG
City Paris
Production Company: Première Heure, Radical
Advertiser Air France
Brand Name Air France
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Campaign Name Campaign Air France 2006
Date of First Publication 3/26/2006
Market South America, Asia, Europe, France
Country of Production France
Language English
Type Television & Cinema
Length 60 seconds
Soundtrack/Song "Between Us"
Tagline One of the best places on earth
Original Tagline Faire du ciel le plus bel endroit de la terre
Awards Festival de la Publicité de Méribel, 2006 (Cristal) for Europe: commercial / Transport

Golden Award of Montreux, 2007 (Gold Medal) for Transport/Telecommunications

The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Transportation/Travel/Tourism
Creative Director Rémi Babinet
Art Director Eric Holden
Copywriter Rémi Noël
Director Hou Hsiao Hsein
Account Manager Charlotte David, Muriel Keromnes
Sound Producer Marc - Antoine Moreau
Sound Production Novaprod
Music Company / Composer Aswefall
Advertising Manager Françoise Brousse, Christine Micouleau, Patricia Manent-Fleutiaux
Licensing Killthedj