Singapore Airforce: I am The Wind

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Released:	September 2008
Brand name:	AIRFORCE RECRUITMENT
Agency:	DDB SINGAPORE
Country:	SINGAPORE
Category:	Public awareness messages

Credits:

The brief was to distill the complexity of Singapore’s fully integrated, highly flexible, and operationally relevant Third-Generation Air Force, into a simple, emotive film.

Marrying the concepts of formidable force in cutting-edge technology and the unwavering spirit of its members, DDB Singapore has created an inspiring corporate and recruitment campaign for the Republic of Singapore Air Force (RSAF).

The idea evolves from the depiction of Wind as an element that delivers strength to people wherever and whenever it’s needed. It is an idea that defines the very essence of the RSAF: it’s there for a higher purpose.

Product: Republic of Singapore Airforce Recruitment
Agency: DDB Singapore
Executive Creative Director: Neil Johnson
Creative Director: Terrence Tan
Copywriter: Neil Johnson, Xavier Wong
Art Director: Terrence Tan, Mats Johnsson
Agency Producer: Karen Leong
Director: Peter Cherry

Production Company: Fluid Production

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