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Allan Gray long term investment: Beautiful

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Released:	February 2008
Brand name:	Allan Gray
Agency:	KING JAMES
Country:	South Africa
Category:	Investment, insurance & property development
Awards:	Cannes Lions 2008 Film Silver Loerie Awards 2008 Grand Prix Loerie Awards 2008 TV&Cinema Crafts Art Direction Loerie Awards 2008 TV&Cinema Crafts Cinematography Loerie Awards 2008 TV&Cinema Crafts Direction Loerie Awards 2008 TV&Cinema Crafts Editing London International Awards 2008 TV & Cinema Gold Epica Awards 2008 Film Gold
Tags:	tv-spot Creativity Cannes 2008 Award show winner Creative review Work Best of the month

Credits:

Advertiser: ALLAN GRAY LIMITED
Product/Service: INVESTMENT COMPANY
Advertising Agency, City: KING JAMES, Cape Town
Country: SOUTH AFRICA
Advertising Agency, City: KING JAMES, Cape Town
Country: SOUTH AFRICA
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Agency Producer: Caz Friedmann
Account Supervisor: Laurel Mader
Advertiser's Supervisor: Tracy Hirst
Production Company, City: VELOCITY FILMS, Johannesburg
Country: SOUTH AFRICA
Producer: Karen Kloppers
Director: Keith Rose
Editor: Ricky Boyd
Music - Artist/Title: Rob Schroder
Sound Design/Arrangement: Arnold Vermaak
Post Production: Waterfront Studios/Condor

Synopsis

Allan Gray is one of South Africa's top investment companies. Our ad is a simple analogy of their investment philosophy of seeing potential, but then having the necessary patience to reap real rewards. The message is portrayed in a touching story, based on the saying: "If you want to know what a girl is going to look like one day, look at her mother".

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Allan Gray long term investment: Beautiful

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