Allan Gray: "James Dean (Legend)" TV Commercial by King James

Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: LEGEND
Advertiser/Client: ALLAN GRAY
Product/Service: LONG-TERM INVESTMENTS
Entrant Company: KING JAMES Cape Town, SOUTH AFRICA
Advertising Agency: KING JAMES Cape Town, SOUTH AFRICA
Chief Creative Officer: Alistair King
Copywriter: Paige Nick
Agency Producer: Caz Friedman
Advertiser's Supervisor: Tracey Hirst
Planner: Megan Clausen
Account Supervisor: Laurel Mader
Production Company: VELOCITY FILMS Johannesburg, SOUTH AFRICA
Director: Keith Rose
Producer: Grant Davies
Editor: Deliverance
Sound Design/Arrangement: Theo Crous/Barry Donnelly
Art Director: Karin Barry-McCormick
Post Production: Black Ginger
Other Credits: Voice Artist: Keith Rhoades

Brief Explanation:
Allan Gray is a South African investment company that has always focused on long term investing. This commercial explores the concept of time, and how much more we can achieve when we have enough of it. James Dean is the ultimate icon who died too soon. In this commercial we delve into the concept of how much more he could have achieved had he been given more time, a thought provoking lifeline that helps us illustrate Allan Gray’s philosophy and the benefits of long-term investing.