Alli: Mom

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Released:	February 2009
Advertiser:	Alli
Agency:	Arnold
Country:	USA
Category:	Commercial public services

Credits:

Partner/Editor Michael Saia of New York-based creative editorial boutique jumP cuts an inspired effort for weight-loss program Alli, via Arnold and Crossroads' Director Mark Pellington.In both Inspiration and Mom, country-music-star Wynonna Judd offers a confessional on the success of Alli, referring to the other, unsuccessful weight-loss programs that she attempted in the past and explaining how this program has inspired her work and filled her with confidence.

Client: Alli
Agency: Arnold
Production Company: jumP NY
Director: Mark Pellington
Editor: Michael Saia
Agency Producer: Peter Scudese
Producer: Norman Reiss
Assistant Editor: Roberto Serrini
Managing Director: Dee Tagert
EP: Elizabeth Krajewski

Telecine: Nice Shoes
Colorist: Chris Ryan

Finishing: Manic
Conform: Johnny Starace

Audio: Manic
Mixer: Stephane Guyot