Allstate Insurance: "LAWN GAME" TV Commercial by Leo Burnett, Chicago

1 of 2 Campaign
Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: LAWN GAME
Advertiser/Client: ALLSTATE
Product/Service: INSURANCE
Entrant Company: LEO BURNETT CHICAGO, USA
Advertising Agency: LEO BURNETT CHICAGO, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano/Charley Wickman
Creative Director: Britt Nolan/Jo Shoesmith
Art Director: Greg Nobles
Copywriter: Josh Mizrachi/Matt Miller
Agency Producer: Veronica Puc/Bryan Litman
Account Manager: Nick Prihoda
Account Supervisor: Nina Abnee/Susan Stefaniak
Production Company: EPOCH FILMS Beverly Hills, USA
2nd Production Company: MASSMARKET New York, USA
3rd Production Company: ANOTHER COUNTRY Chicago, USA
Director: Phil Morrison
Producer: Charlie Cocuzza/Martha Davis/Lisa Margulis
Editor: Matthew Wood
Sound Design/Arrangement: John Binder
Other Credits: Visual Effects Producers: Angela Bowen/Sarah Eim/Luisa Murray
Brief Explanation:
All the other insurance companies want to talk about is saving money. But what about the protection you get? When you cut your price, you cut your coverage. And if you don’t have Allstate, you might not be protected… from Mayhem.
Mayhem takes the form of a teenage football fan with a window-smashing case of ADD.