Alzheimer's disease: Change room

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Released:	September 2008
Brand name:	ALZHEIMER'S DISEASE
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Public health & safety

Credits:

Imagine what it’s like to forget how to do what you’ve always done and known. To have your mind playing tricks on you every day. Imagine not remembering where you parked your car, or worse still, not remembering who your wife or husband is.

It’s a terrible feeling, which creates a lot of anxiety, confusion and frustration, to say the least. It’s Alzheimer’s, and unfortunately is often diagnosed much later than need be. To raise awareness of Alzheimer’s signs and stages, Colenso BDDO Auckland have brought to life the way that Alzheimer’s works, through a series of Candid Camera style tv ads.



Advertiser: Alzheimer's disease New Zealand
Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Art Director / Copywriter: Lisa Fedyszyn, Jonathan McMahon
Agency Producer: Jen Storey
Producer: Susannah DiLallo
Director: Dave Klaiber
Production Company: Plaza Films
Account Director: Gemma Findlay