Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: OFFICE
Advertiser/Client: MEXICAN INSURANCE INSTITUTION ASSOCIATION
Product/Service: AMIS INSURANCE
Entrant Company: OGILVY MEXICO, MEXICO
Advertising Agency: OGILVY MEXICO, MEXICO
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Art Director: Sergio Díaz-Infante/Carlos Meza
Copywriter: Carlos Meza/Sergio Díaz-Infante
Agency Producer: Juan Pablo Osio
Advertiser's Supervisor: Maria Luis Ríos
Account Supervisor: Miguel Velázquez
Production Company: CENTRAL FILMS Mexico City, MEXICO
Director: Rodrigo García Saiz
Producer: Blanca Moreno
Editor: Jorge Hernandez
Sound Design/Arrangement: Look As Audio
Post Production: Central Films
Brief Explanation:
In Mexico 7 of every 10 car accidents happen while a person is thinking about something else. AMIS’s mission as an insurance company is to safeguard and protect their clients life and interests with the message: If you drive, just drive.
The TV Commercial titled OFFICE was done by Ogilvy Mexico advertising agency for product: Amis -mexican Insurance Institucion Association (brand: Asociacion Mexicana De Instituciones De Seguros / AMIS) in Mexico. It was released in the Jun 2011.