AMNESTY INTERNATIONAL: Amnesty International 'sleepwalking'

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Released:	October 2008
Advertiser:	AMNESTY INTERNATIONAL
Agency:	Stink
Country:	United Kingdom
Category:	Public awareness messages

Credits:

DarkFibre has created this ad for Amnesty International's campaign against the Government's plans to extend detention without charge to 42 days.

Voiced by Christopher Eccleston, the spot features people sleepwalking in a zombie-like state towards a prison. It warns people that they may be sleepwalking into an assault on their basic human rights.

It ends by calling on people to sign Amnesty's petition urging MPs to oppose the 42-day proposal.


Client: Amnesty International
Agency: Stink
Directors: DarkFibre
Creative director: Blake Powell
Production company: Stink
Producer: Anna Smith
Music: The Orb
Post production: The Moving Picture Company
Sound: Wave