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Amnesty International: Unsubscribe waterboarding

Stills from video click to enlarge

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Released:	April 2008
Advertiser:	AMNESTY INTERNATIONAL
Agency:	Drugstore
Country:	United Kingdom
Category:	Public awareness messages
Tags:	Social Advertising tv-spot Creative review Amnesty International noted ads

Credits:

The new 90-second spot recreates the waterboarding of a prisoner, a technique which has been used by the USA against combat prisoners.

Project: UNSUBSCRIBE 2008

Client: Sara MacNeice - Campaign Manager, Terrorism, Security & Human Rights
Brief: Encourage people to unsubscribe from the CIA ‘enhanced interrogation technique' of waterboarding
Creative Agency: Drugstore
Writer: Marc Hawker
Art director: Marc Hawker
Producer: Jennifer Jackson
Directors: Marc Hawker, Ishbel Whitaker
Production Company: Dark Fibre Films
Water Effects: Pennicott Payne
Music: Adam Freeland
Post Production: James Maclachlan at Prime Focus
Website design: Sam Collett, Russell Schaller