ANA Crowne Plaza: Wall Bed

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Released:	August 2009
Advertiser:	ANA Crowne Plaza
Agency:	AIM CREATE CO.
Country:	Japan
Category:	Transport, travel & tourism

Credits:

The brand targets businessmen in their 30s and 40s, but for this campaign,
we created a scenario that would catch the attention of passerbys.
People took pictures on their mobile phones and we were successful in creating a talked-about campaign.
To increase awareness of the ANA Crowne Plaza brand.
To build awareness of the Sleep Advantage program.
Good Night, Good Tomorrow.
We kept the message very simple and easy to understand.
Our focus was on creating a situation and choosing a location for the woman to sleep, that would be surprising and catch peoples’ attention.

Agency: AIM CREATE CO.
Account Staff: Seiichi Nishikawa
Creative Director: Hiroaki Inaba
Photographer: Youji Akiba (Movie of Sheep)