Everyone hates drink drivers: Louissa

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Released:	September 2008
Advertiser:	MOTOR ACCIDENT COMMISSION
Brand name:	ANTI-DRINK DRIVE
Agency:	CLEMENGER BBDO
Country:	AUSTRALIA
Category:	Public health & safety

Credits:

Focussing instead on how society despises the drink driver, their actions and the consequences, this new campaign for the Motor Accident Commission of South Australia is a radical departure from all previous advertising aimed at spreading the anti drink driving message. In each of the three spots, Clemenger BBDO Adelaide see a different individual talk very personally to camera about the things that they truly love, punctuated at the end with the thing they hate the most, the drink driver. With out their saying it in so many words, each portrait reveals a very poignant and arresting testimony that allows the viewer to identify with the emotional impact that drink driving has on our lives.




Product: Motor Accident Commission SA
Agency: Clemenger BBDO Adelaide
DoP: GARRY PHILLIPS
Editor: Michael Beauman
Creative Director: Greg Knagge
Copywriter: Jeremy Egerton
Art Director: Paul Stratton
Agency Producer: Jules Callen
Executive Producer: Angela Bray
Producer: Kare Godsell
Director: Jonathan Teplitzky
Production Company: Independent Films, Sydney
Country: Australia