Drink Driving: Thinking about drinking

	View online or Subscribe now
Released:	September 2009
Advertiser:	MOTOR ACCIDENT COMMISSION
Brand name:	ANTI-DRINK-DRIVING
Agency:	CLEMENGER BBDO (ADELAIDE)
Country:	AUSTRALIA
Category:	Public health & safety

Credits:

For years we’ve used threatening tones and the promise of nasty consequences to influence people who drink and drive. But what if we empathised with drivers and talked about this
serious issue in a friendly way? After all, it’s not against the law to drink and most people enjoy drinking socially which means they need a way to get around. It’s a common problem –
but it can be solved. By leaving your car out of the equation altogether you remove the risk of drink driving - no matter how calculated you believe that risk to be.



Client: Motor Accident Commission
Agency: Clemenger BBDO Adelaide
Production Company: Soma Films
Director(s): Ben West
Creatives: Greg Knagge (Creative Director)
Geoff Robertson (Senior Art Director)
Jason Hollamby (Copywriter)
Jane Keen (Art Director)
Heather McBride (Agency Producer)
Linda Sapier (Producer)
Country: Australia
Other Credits: Account Manager: Bryce Coombe