MTV: CRIBS

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Released:	June 2009
Advertiser:	MTV
Brand name:	ANTI-KNIFE CRIME
Agency:	Ogilvy London
Country:	United Kingdom
Category:	Public awareness messages
Awards:	Cannes Lions 2009 Film Silver
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Public Awareness Messages
Title: CRIBS
Advertiser/Client: MTV
Product/Service: ANTI-KNIFE CRIME
Entrant Company: OGILVY LONDON, UNITED KINGDOM
Advertising Agency: OGILVY LONDON, UNITED KINGDOM
Creative Credits
Creative Director: Alasdair Graham
Copywriter: Jon Morgan
Agency Producer: Kim Parrett
Advertiser's Supervisor: John Jackson
Planner: John Jackson/Alasdair Graham
Account Manager: Christina Bell
Production Company: HOME.CORP London, UNITED KINGDOM
Director: Ben Sedley
Producer: Kate Taylor
Editor: Bill Smedley, Work
Sound Design/Arrangement: Simon Bass/Zak Kurtha
Music: Artist/Title: Knife Crime/"Cribs"
Art Director: Mike Watson
Lighting: Curtis Dunne
Post Production: Frame Store
Other Credits: Composers: Simon Bass/Zak Kurtha
Details
Brief Explanation:
MTV Commissioned us to make a film for it's anti-violence season - specifically targeting knife crime. We made a 'mini-cribs' - in this version a young guy gives us a guided tour of his now home with all the swagger and bravado of a typical Cribs celebrity, the difference being he shows us around a prison. The film highlights the fact that carrying a knife can now end in a four-year prison sentence.