With its 200+ pharmacies across Sweden, Apotek Hjärtat ("The Heart Pharmacy") is the main contender on the newly deregulated Swedish pharmacy market. Apotek Hjärtat's idea is to stand by people's side in all phases of life, in both the ups and downs, in both sickness and health, in good times and in bad – making the great adventure of life as enjoyable as possible until an even greater one do us apart.
Client: Bodil Eriksson och Claes von Hauswolff
Ad agency: Åkestam Holst
Creative Director: Martin Cedergren
Art Director: Jesper Holst
Copywriter: Monica Born
Account Director: Fredrik Widén
Account Executive: Daniel Sundin
Planner: Dan Landin
Production: ACNE
Director: Popcore (Anders Forsman, Linus Johansson)
Executive Producer: Pål Åsberg
Agency Producer: Alexander Blidner
Post Production: Swiss
Music: Detektivbyrån
The TV Commercial titled Long live the life was done by Akestam.holst advertising agency in Sweden. It was released in the Mar 2010.
