APPLE MACINTOSH: Mac vs. PC Contextuals, iPod Touch ‘Funnest’ Online

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Released:	February 2009
Advertiser:	APPLE
Brand name:	APPLE MACINTOSH
Agency:	TBWA/Media Arts Lab
Country:	USA
Category:	Home electronics & audio-visual
Tags:	Case study Internet ads Баннеры

Credits:

iPod Touch ‘Funnest’ Online
"Yahoo takes a twist and turn with new online banner for iPod
Touch." - Creativity
"The Real Creative Is What Happens Around the Unit. Apple's
newest online ad has a pretty cool media placement -- something
that we're starting to see more and more. Its agency, TBWA/Media
Arts Lab, created an iPhone [iPod touch] ad for Yahoo Games,
where the iPhone [iPod touch] action -- in this case, gameplay --
begins to move all the elements on the page." - AdAge
Cannes Lions - Gold Cyber Lion (“Don’t Give Up”)
Webby Award - Best Online Commercial (“Don’t Give Up”)
Wall Street Journal - Best Ads of 2008 (“Editorial”)
One Show - 2 Silver Pencils (“Don’t Give Up” and “Quote”), 3 Bronze Pencils (“Banging”, “Knocking” and Hiding”)
Communication Arts - 3 Interactive Awards (“Don’t Give Up”, “Quote”, “Banging/Knocking/Hiding”)
Beldings - 2 Interactive Bowls (“Don’t Give Up” and “Banging/Knocking/Hiding”)
Art Directors Club - 3 Silvers (“Don’t Give Up”, “Quote”, and “Banging/Knocking/Hiding”)
ANDY Awards - Bronze (“Don’t Give Up”)
D&AD Awards - In Book (“Don’t Give Up”)
TBWA\MEDIA ARTS LAB\APPLE ONLINE ACCOLADES
“The well-known PC guy and Mac guy took the internet by storm this week
with a new Apple spot specially designed for the web.” - MediaPost
“Apple’s Mac vs PC ads may be the best television and web video out there.”
- New York Times
------
“Quote”
"TBWA and its Media Arts Lab continue Apple’s dominance of the digital
space” - Creativity
“Apple keeps reinventing the banner” - AdFreak
"iPod Touch launched an online version of the TV ad "funnest" that's running this week on Yahoo Games. Cool ad.
Whenever the gamer moves his hands and iPod touch, the tabs atop the Yahoo Games site also shake and stir. A
cute 30-second distraction." - MediaPost
Mac vs. PC - Awards and Accolades
Mac vs. PC Contextuals
“Don’t Give Up”
“[The contextual] struck a chord in the tech community, setting off something perhaps unprecedented: blog posts and
message-board discussions about the banners, and even a YouTube video showing the ad in action.” - Adweek