Apple Mac: Op-Ed (Editorial)

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Released:	September 2008
Advertiser:	APPLE
Brand name:	APPLE MACINTOSH
Agency:	TBWA/Media Arts Lab
Country:	USA
Category:	Home electronics & audio-visual

Credits:

PC offers a wordy rebuttal.
Tired of the Mac guy's snarky comments, PC turns to text with his new diatribe "Stop Switching to Mac!" Created by TBWA/Media Arts Lab, the banner features PC looking up at his foe and pulling out an editorial column that implores the audience to stick with their PCs.

Client: Apple
Agency: TBWA/Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner,
Eric Grunbaum
Creative Director: Jason Sperling
Associate Creative Director: Chuck Monn
Art Director: Jamie Reilly
Senior Copywriter: Krista Wicklund
Copywriter: Kevin Tenglin
Lead Interactive Designer: Ryan Conlan
Broadcast Producer: Serena Auroux
Interactive Producer: Joannah Bryan
Production Company: Epoch Films
Director: Phil Morrison
Director of Photography: Peter Donahue
Editorial Company: Mad River Post
Editor: Ben Foushee
Post Producer: Brandon Sanders,
Stefan Sonnenfeld
Post Production: Company 3