SWEDISH ARMED FORCES: DO YOU HAVE WHAT IT TAKES?
AUSTRALIAN DEFENCE FORCE RECRUITMENT: PUTTING THE TARGET IN THE COCKPIT
| View online or Subscribe now | |
| Released: | September 2008 |
| Brand name: | ARMY RECRUITMENT |
| Agency: | George Patterson Y&R Melbourne |
| Country: | AUSTRALIA |
| Category: |
Public awareness messages |
George Patterson Y&R uses the multiple window format to show Army Officer Simon Petie and his cavalry troop providing security, doing reconstruction work and delivering supplies to an Iraqi hospital to illustrate the humanitarian aspects of being in the Defence Force and demonstrates that being an officer develops initiative and leadership skills.
Product: Defence Force Recruiting
Agency: George Patterson Y&R, Melbourne
Creatives: Ben Coulson (Creative Director)
Ronnie Mckee (Art Director)
James Carter (Copywriter)
Mandy Clems (Agency Producer)
Karen Watson (Producer)
Director(s): Michael Goode
Production Company: The Feds
Country: Australia