Category: Games & Toys
Agency: Sid Lee
Brand: Assassin's Creed
Ubisoft® EMEA is launching the European campaign for Assassin’s Creed 3 with “RISE,” an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game. “RISE” pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States.
Advertising Agency: SidLee, Paris, France
Creative Director: Sid Lee
Direction: Bjoern Ruehmann
Production: Jimmy Lee / Furlined
Song: Arcade Fire "My Body is a cage"
The TV Commercial titled Rise was done by Sid Lee advertising agency for product: Assassin's Creed 3 (brand: Assassin's Creed 3) in France. It was released in the Jul 2012.