Auchan is one of France's largest hyper-markets. CLM BBDO entrusted Reynald Gresset from Quad Productions Paris to embrace a more daring and original creative expression for their communication to ensure cut-through in a category that is renowned for its rather bland price and product advertising.
Product : Auchan
Agency : CLM BBDO, Paris
Executive Creative Director: Gilles Fichteberg/Jean-François Sacco
Art Director: Fabien Moriera d'Almedia
Copywriter: Paola Nauges
Agency Producer: Guillaume Delmas
Director: reynald Gresset
Prod. Co. : Qua
Country : France
Other Credits : DOP: Arnaud Potier
Post Production: WIZZ, Paris
The TV Commercial titled Braqueur was done by Clm BBDO advertising agency for brand: Auchan in France. It was released in the May 2008.