Auchan: "Braqueur" TV Commercial by Clm BBDO

Auchan is one of France's largest hyper-markets. CLM BBDO entrusted Reynald Gresset from Quad Productions Paris to embrace a more daring and original creative expression for their communication to ensure cut-through in a category that is renowned for its rather bland price and product advertising. Product : Auchan
Agency : CLM BBDO, Paris
Executive Creative Director: Gilles Fichteberg/Jean-François Sacco
Art Director: Fabien Moriera d'Almedia
Copywriter: Paola Nauges
Agency Producer: Guillaume Delmas
Director: reynald Gresset
Prod. Co. : Qua
Country : France

Other Credits : DOP: Arnaud Potier

Post Production: WIZZ, Paris