Advertising campaign "Auchan (You would not believe your own eyes)"
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Campaign "Auchan (You would not believe your own eyes)" →
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Auchan: Rockstar
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| Released: | April 2008 |
| Advertiser: | AUCHAN  |
| Agency: | CLM BBDO |
| Country: | France |
| Category: |
Retail stores & rental companies
|
Credits:
Auchan is one of France's largest hyper-markets. CLM BBDO entrusted Reynald Gresset from Quad Productions Paris to embrace a more daring and original creative expression for their communication to ensure cut-through in a category that is renowned for its rather bland price and product advertising.
Product : Auchan
Agency : CLM BBDO, Paris
Executive Creative Director: Gilles Fichteberg/Jean-François Sacco
Art Director: Fabien Moriera d'Almedia
Copywriter: Paola Nauges
Agency Producer: Guillaume Delmas
Director: reynald Gresset
Prod. Co. : Qua
Country : France
Other Credits : DOP: Arnaud Potier
Post Production: WIZZ, Paris