Title: ECONOMY DRIVE
Entrant Company: THE MILL London, UNITED KINGDOM
Advertising Agency: BBH London, UNITED KINGDOM
Creative Director: Adi Birkinshaw/Paul Yull
Agency Producer: Olly Chapman
Production Company: STINK London, UNITED KINGDOM
Producer: Juliet Naylor
Editor: Tim Thornton-Allan/Marshall Street
Animation: The Mill
Post Production: The Mill
Special Effects/Computer Graphics: The Mill
Other Credits: VFX Producer: Darren O'Kelly; Lead 3D: Tom Bussell; Colourist: Adam Scott; Lead 2D: Mike Outlaw
Shot on 35mm in black and white, the commercial follows a light bulb as it travels from Sydney city centre to the suburbs - the hero light bulb representing an Audi to illustrate its new stop/start technology.
Symbolism, light bulbs and energy efficient cars team up in this spot by Neo of Stink through BBH.
The TV Commercial titled Economy Drive was done by The Mill advertising agency for product: Audi Cars (brand: Audi) in United States. It was released in the Jul 2009.