Audi Quattro: Hands

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Released:	September 2008
Advertiser:	AUDI
Brand name:	AUDI QUATTRO
Agency:	BBH London
Country:	United Kingdom
Category:	Cars
Tags:	Creativity Best of the month Award show winner

Credits:

Audi has launched a TV ad spicing up the topic of the road grip technology in its cars by showing images of hands grasping objects including a slippery fish, a frog and a bowling ball.

Audi's ad, which uses the strapline "Independent grip, intelligently applied", draws parallels between the reactive Quattro technology and the way the human hand can adjust to grip different objects.

The TV ad features a human hand gripping a range of objects including a hammer, crumpling paper, a sponge, an egg, soap, a small bird and catching a cricket ball.

Product: Audi's Quattro road-handling system

Audi UK head of marketing: Peter Duffy

Agency: Bartle Bogle Hegarty, London

Media planning and buying: Mediacom

Agency: BBH, London
CD: Kevin Stark
Creative: Paul Yull/Adrian Birkinshaw
Agency Producer: Jane Bessey
Production Co: Outsider, London
Director: Dom&Nic
Producer: John Madsen
DP: Tom Townend
Editor: Struan Clay @ Final Cut, London
Post: Framestore, London