Tourism Australia: Transformation - Shanghai

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Released:	October 2008
Brand name:	AUSTRALIAN TOURISM
Country:	AUSTRALIA
Category:	Transport, travel & tourism
Tags:	tv-spot

Credits:

Tourism Australia's 'Transformation' Campaign launched today and was conceived and ultimately produced by film writer/producer/director Baz Luhrmann.
After Luhrmann's experience collaborating with Revolver on his first and only previous campaign, Chanel's 'No.5: The Film' which starred Nicole Kidman, Luhrmann again asked Revolver to be involved. Luhrmann and his Bazmark production company teamed with Revolver and their award winning Director, Bruce Hunt, to execute the Tourism Australia production under Luhrmann's creative guidance.
Revolver also hooked in creative duo, Tony Banks and Paul Taylor of Day and Age, to work with Luhrmann on his concepts and knead the creative into script form.
In his role as producer/creative director on this project, Luhrmann worked closely with Bruce Hunt and Revolver's team, led by Executive Producer Michael Ritchie, nevertheless, the result is pure Luhrmann.


Product: Tourism Australia
Agency: Bazmark Inc
DoP: Mandy Walker
Guillotine: Drew Thompson
Executive Creative Director: Baz Luhrmann
Copywriter: Paul Taylor
Art Director: Tony Banks
Exec Agency Producer: Amanda Luhrmann (Bazmark Inc)
Exec Agency Producer: Anton Monsted (Bazmark Inc)
Executive Producer: Michael Ritchie
Producer: Catherine Jarman (Revolver)
Director: BRUCE HUNT
Production Company: Bazmark Inc/Revolver
Country: Australia
Other Credits:
Production Designer: Karen Murphy
Costume Designer: Eliza Godman
Music Supervisor: Anton Monsted
Sound Designer & Mix Engineer: Simon Kane for Song Zu
Composer NYC: Elliot Wheeler for Nylon Studios
Composer Shanghai: Maja Petrovna Hilcisin
Music recorded at: Trackdown Scoring Stage
Orchestra contracted by: Alex Henery
Digital FX Film Finish: Animal Logic
Camera Gear: Panavision