An ad highlights Norwich Union rebranding in the UK next year. Featuring stars including Bruce Willis, Ringo Starr and Alice Cooper who changed their names before becoming famous, it was created by ad agency AMV BBDO.
Agency: Abbott Mead Vickers BBDO, London
Creatives: Mike Durban, Tony Strong
Agency Producer: Anita Sasdy
Production Company: Serious Pictures Limited, London
Director: Vaughan Arnell
Producer: Donnie Masters
DP: Nicola Pecorini
Editor: Bruce Townend @ The Quarry
Post-Production: The Mill
Music: The Chemical Brothers
Sound Design: Wave
The TV Commercial titled Changing the name was done by AMV BBDO London advertising agency for brand: Aviva in United Kingdom. It was released in the Dec 2008.