| Examples: UNILEVER, Axe, Latvia, PHD Latvia/Fuse |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / TV, Cinema, Viral, Online ads
AXE: 24 Hour Street Patrol
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | June 2008 |
| Advertiser: | UNILEVER  |
| Brand name: | Axe |
| Agency: | PHD Latvia/Fuse |
| Country: | Latvia |
| Awards: |
Golden Hammer 2008 Best Use of Media Diploma
|
| Tags: |
Award show winner
|
Credits:
Agency: PHD Latvia/Fuse
Country: Latvia
Entry title: 24 Hour Street Patrol
Product/Service: Deodorants
Brand name: AXE
Advertiser: Unilever Baltic
Account director: Laura Naburga
Creative director: Gatis Murnieks
Art Director: Gatis Murnieks
Copywriter: Gatis Murnieks
Photographer: Gatis Murnieks
Illustrator: Juris Circenis
Production company: FUSE
Creative idea: A girl patrol was formed to rule the night of Riga by assigning models in branded police uniforms and driving them around in patrol which stopped bypassing male suspects and explained the AXE effect in live motion. Hundreds of men were body sprayed, photographed, filmed and put up on a special 24 Hour Street Patrol website: www.axe24.lv where they could relive their detention.