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Ads Archive / TV, Cinema, Viral, Online ads

Axe Dark Temptation: Chocolate Man

TV-Spots Axe Dark Temptation VEGAOLMOSPONCE

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Released:	November 2007
Advertiser:	AXE
Brand name:	Axe Dark Temptation
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Cannes Lions 2008 Film Gold FIAP 2008 Television Bronze London International Awards 2008 TV & Cinema Gold Eurobest 2008 TV & Cinema Gold
Tags:	tv-spot Creative review Cannes Prediction 2008 Cannes 2008 Award show winner Creativity Work Best of the month Good! Impressive collection of Axe/Lynx ads

Credits:

Advertiser: UNILEVER
Product/Service: AXE DARK TEMPTATION DEODORANT
Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Hernán Ponce
Copywriter: Mario Crudele
Art Director: Martín Ponce
Agency Producer: Roberto Carsillo/Jose Silva
Account Supervisor: Néstor Ferreyro
Advertiser's Supervisor: Pablo Gazzera/Tomás Marcenaro/Hernán De Majo/Fernando Laratro
Production Company, City: MJZ, Los Angeles
Country: USA
Producer: Jeff Scruton
Director: Tom Kuntz
Editor: Final Cut
Music - Artist/Title: Allen Toussaint/"A Sweet Touch Of Love"
Sound Design/Arrangement: La Casa Post Sound
Post Production: The Mill LA
Other Credits: Client Services Director: Vanina Rudaeff / Brand Planning Director: Diego Luque

Synopsis

The commercial starts with a guy in his bathroom spraying the new Axe Dark Temptation. When we see the guy again, we realise that now he has turned into a chocolate man. He goes out and starts meeting gorgeous girls in different situations and they go mad about him!