Axe Full Control: "PREMATURE PERSPIRATION" TV Commercial by Ponce Buenos Aires

1 of 4 Campaign
Type of Entry: Product & Service
Category: Cosmetics & Beauty
Title: PREMATURE PERSPIRATION
Advertiser/Client: UNILEVER
Product/Service: AXE FULL CONTROL
Entrant Company: ponce buenos aires, ARGENTINA
Advertising Agency: ponce buenos aires, ARGENTINA
Chief Creative Officer: Hernan Ponce
Executive Creative Director: Analia Rios/Ricardo Armentano/Joaquin Cubria
Creative Director: Juan Manuel Montero/Rafael Santamarina
Art Director: Juan Manuel Montero
Copywriter: Rafael Santamarina
Agency Producer: Roberto Carsillo/Brenda Morrison Fell/Javier Hernandez
Advertiser's Supervisor: Pablo Gazzera/Tomas Marcenaro/Jeronimo Cadenas/Agustin Mestre
Planner: Marina Pen
Account Supervisor: Luciano Landajo/Francisco Odriozola/Nestor Ferreyro
Production Company: PRIMO Buenos Aires, ARGENTINA
Director: Nico/Martin
Producer: German Lentini
Editor: Pablo Colella
Sound Design/Arrangement: La Casa Post Sound
Music: Artist/Title: Swing Musica
Post Production: Pickle
Other Credits: Client Services Director: Vanina Rudaeff

Brief Explanation:
Premature perspiration is a disorder that affects millions of guys. To help them overcome this difficult problem, we develop Axe Full Control. We created a TV campaign to let everyone know that the problem that embarrassed them, now has a solution.