Advertising campaign "Axe Proximity (Make an understatement)"
TV ads
-
Axe Proximity: Weiner
-
Axe Proximity: Quack
-
Axe Proximity: Key Fob
-
Axe Proximity: Moustache
-
Axe Proximity: Plans
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / TV, Cinema, Viral, Online ads
Axe Proximity: Plans
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | May 2008 |
| Advertiser: | AXE  |
| Brand name: | Axe Proximity |
| Agency: | BBH London |
| Country: | United Kingdom |
| Category: |
Personal effects - including perfumes, tobacco & luxury items
|
Credits:
This is the first of a series of spots directed by Alan Coulter to launch Proximity, Axe's new "subtle line of fragrances."
Client: Axe
Agency: BBH, London
Creative Director: Rosie Arnold
Art Director: Adrian Rossi
Copywriter: Alex Grieve
Production Company: Hungry Man
Director: Alan Coulter
Editor: John Smith
Editorial Company: White House