| Examples: AXE, Axe Vice, USA, BBH New York |
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Axe Vice: Naughty to Nice Program (Good girls go bad)
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | April 2008 |
| Advertiser: | AXE  |
| Brand name: | Axe Vice |
| Agency: | BBH New York |
| Country: | USA |
| Category: |
Toiletries & pharmaceuticals
Personal effects - including perfumes, tobacco & luxury items
|
| Tags: |
tv-spot
Work
Viral
Creative review
Impressive collection of Axe/Lynx ads
|
Credits:
BBH New York has released a viral film that tells the tale of how nice girls turn naughty and go to prison after meeting men wearing Axe Vice.
Product : Axe Vice
Agency : BBH New York
DoP: James Wall
Editor: Lawrence Young @ Cosmo Street
Editor: NY
Executive Creative Director: Kevin Roddy
Creative Director/ writer: Matt Ian
Agency Producer: Jessica Dierauer
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Director(s) : Randy Krallman
Prod. Co. : Smuggler
Country : United States of America
Other Credits: Production Designer: Jason Schuster
