BACARDI: Island

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Released:	October 2009
Advertiser:	BACARDI
Brand name:	BACARDI
Agency:	RKCR/Y&R
Country:	United Kingdom
Category:	Alcoholic drinks

Credits:

The new "Island" TV Spot. See what happens when friends get together and build the perfect party island! Part of the "Spirit of Bacardi" campaign.

Creative Type:Television

Agency:RKCR/Y&R

Advertiser:Bacardi
Project name: Island
Brief: Reconnect Bacardi with its core audience by standing for something true to the brand that 20-something drinkers will find relevant and motivating

Client: Jeff MacDonald, Global Brand Director, Bacardi
Copywriter: Mark Waldron
Art director:Dave Godfree
Planner: Angie Ma
Media company: Universal McCann
Media planner: Scott Neilson
Production company: Rogue
Director: Sam Brown
Editor: James Rosen at Final Cut
Post-production company: The Mill
Audio post-production company: Factory Studios